Summary of Operation
Connecting with Consumers
Background
Focus on Education
Economics and Profitability
Environmental Benefits
Community and Quality of Life Benefits
Transition Advice
The Future

"We weren’t doing what we always thought we’d do: make a direct connection to a local body of consumers in our community," Bartlett says.

The jobs served her well; at the time, she and Ted did not know they would run the most retail-oriented farm in northeast Ohio.

The Bartletts tested their green thumbs for 12 years before buying Silver Creek Farm. They bought a small farm when both worked full time – Molly in retail, Ted as a philosophy professor – and raised a bounty of vegetables for them and their five children. They also grew sweet corn, which the kids sold at a roadside stand, and invited their friends to garden on the plot.

Bartlett wanted an enterprise she could share with Ted, and she wanted to translate her growing affinity with the environmental movement into action. In 1987, they were ready to become full-fledged farmers and purchased a 75-acre tract near Hiram. Located about 40 miles from Cleveland and Akron, the farm was ideally situated for direct-marketing opportunities.

"We grow the whole gamut," Bartlett says, including 20 varieties of greens, squash, heirloom tomatoes, oriental vegetables, blueberries, raspberries, rhubarb, carrots and potatoes. Much of that goes to their 100 CSA shareholders, with the remainder sold at the farmstand. They still maintain some wholesale and restaurant accounts plus the on-farm market and some buying clubs.

Entering its 10th year, Silver Creek Farm, Ohio’s oldest CSA enterprise, offers its members a plethora of options. They can buy shares including eggs, chicken, lamb, flowers and/or hand-knit sweaters. Such choices add more income while helping other organic farmers with whom Bartlett partners to broaden the possibilities.

The Bartletts grow herb and heirloom vegetable transplants in their greenhouse and raise 100 lambs a year under their own meat label for direct sales. They also raise between 800 and 900 meat chickens, which are processed by a neighboring Amish family and sold at the farm. They also offer brown and green eggs from heirloom hens.

They practice a four-year rotation that makes use of their 20 acres of fertile ground. Annually, 10 or 12 acres are devoted to vegetables, with the remaining ground in cover crops. They compost sheep and poultry manure before spreading it on the fields. Some compost is saved for the greenhouse as a soil medium.

"It’s our most important secret," Bartlett says.

If compost is their production secret, then bringing the customer to the farm is their best marketing strategy. In the beginning, the Bartletts planned to grow vegetables and sell their produce wholesale and directly to restaurants in Cleveland. Bartlett joined an Ohio Cooperative Extension Service project, "It’s Fresher From Ohio," that sought to examine the possibilities for direct farm marketing. The project gave Bartlett the opportunity to meet a group of Cleveland chefs, and both soon came to the natural conclusion that she could sell them fresh, locally produced food for their upscale menus.

In 1992, they took a new tack. Rather than delivering to retailers, the Bartletts would draw customers to farmers markets and the farm itself through a community-supported agriculture (CSA) enterprise. CSA fit perfectly with Bartlett’s desire to teach others about good food. Gradually, they stopped doing the farmers markets to concentrate all the elements – production, harvest and distribution – at the farm.

"One of the most important issues to me is helping to educate people about food sources," Bartlett says. "We wanted to make our farm a place where people could come and learn about food production. We don’t give food enough respect."

The Bartletts have hosted groups from every corner – schoolchildren by the busload, foreign visitors, numerous farmer tours and friends and neighbors attending chef-prepared dinners. They received a SARE grant to teach the art of canning to CSA members. Bartlett has taught classes on making dilly beans, herbal vinegar, canned tomatoes and beer, and publishes a weekly newsletter to generate interest in the harvest, complete with recipes. In 1999, they received another SARE grant to hold a farm festival, giving farmers a venue to sell their produce and conduct "how-to" workshops of their choice.

A spring visit might include kids gathering eggs, picking rhubarb and then creating lunch, such as scrambled eggs and rhubarb sauce for ice cream topping. "Such information better connects and educates CSA’ers about farm activities and the seasonality of food," Bartlett says.

 Economics and Profitability

Silver Creek Farm’s CSA enterprise has proven more profitable than other direct-marketing channels such as selling to restaurants and farmers markets. Centering sales on the farm makes most financial sense, Bartlett says.

"In the big picture, CSA’ers are more loyal than any other market," she says. "But I don’t want to have all my eggs in one basket, so we continue with other options."

The Bartletts have never advertised their CSA. They have no trouble selling shares to 100 subscribers, with a return rate near 85 percent eager to pay $375 for a working share or $475 for a full share.

"We’re profitable," Bartlett asserts, although it wasn’t always that way. They never expected to turn a profit in the early years, especially with building and equipment expenses and new enterprises such as raising Lincoln sheep. For years, the Bartletts sustained the farm with revenue from other sources – Molly’s work as a potter and Ted’s university teaching career.

"We wouldn’t have been able to take the risk we took in farming without those jobs," she says. "The sheep didn’t pay for themselves for four years. You can’t start any business without knowing that it’s risky, and having capital from other things helped us limp along."

 Environmental Benefits

Like any organic farmer, Bartlett has devised a multi-tiered plan to manage pests without pesticides. With lots of observation, she learned to plant certain crops – such as arugula and bok choy, which attract flea beetles in the spring – at different times to avoid seasonal pests. Rotation remains key, as does using "organic" products such as fabrics that blanket crops in a protective cover. They plant a mix of vetch and rye covers, along with other green manure crops.

"Our customers aren’t interested in looking at flea beetle-damaged produce so we don’t grow arugula in the spring," she says. "Produce should look really good; I have art in my background and I want things to look pretty."

Before the Bartletts bought the property, it was farmed by tenant farmers with a common Ohio rotation of continuous corn. The first time Bartlett walked across the field, she literally lost a boot in the mud. Today, it’s a vastly different place, something she attributes to cover crops, compost and aggressive crop rotation.

"Yields have increased, soil tilth has improved and the populations of beneficial insects are ever present, as are numerous species of birds," she says.

Beyond Bartlett’s 100 shareholders, Cleveland and northeast Ohio residents have diverse opportunities to visit Silver Creek Farm. The farm stand is open Wednesday through Saturday, and Bartlett advertises the possibility of tours, picnics and slide shows "by pre-arrangement" in her newsletter.

"I want people to come to a farm and see where their food is grown and how it’s grown," Bartlett says. "I want them to bring a picnic lunch and sit under a tree and eat – or wander the farm – and have respect for the people who grow their food."

As for her family, Bartlett feels a life of hard work in the open air making and preparing food has offered "the best" to her children, now grown and off the farm. Always interested in food, Bartlett finds cooking with farm-fresh or farm-preserved produce a wonderful beginning to any menu.

"Good food tends to make healthy, happy people," she says. "This type of work is so very satisfying, and our kids have a deep appreciation for good food and a good lifestyle."

Finally, her type of farming has created opportunities to meet "ingenious other farmers and grand people of all stripes."

 Transition Advice

From experience, Bartlett advises a diversified income stream. "Have some off-farm skills or job skills you can do right from the farm to generate income," she says.

CSA farmers need to develop "people" skills. Bartlett also advises looking for opportunities to team with other farmers, with whom she co-sells products.

"You can work together to buy hay or sell another farmer’s eggs at your market," she says.

 The Future

Despite how far they’ve come, Bartlett poses more marketing challenges to herself, such as how to attract an even more local customer base to the market. "It is still easier to attract people from the city and suburbs than our neighbors," she says.

She and Ted hope to be able to restructure the CSA enterprise so they can slowly hand over the reins to a core group of members. Looking down the road toward retirement, they want to have more time for family, their new nonprofit educational center and, perhaps most important, time for quiet walks in the fields and woods.

The diverse Council also: held a retreat to discuss long-term vision and goals; enhanced their commitment to "outcome funding," which emphasizes measurable results in grant programs; selected 18 projects to receive approximately $1.3 million in Research and Education grants and six projects to receive approximately $400,000 in Professional Development Program grants; and selected five new representatives for the Administrative Council.

Course materials are designed to help test business ideas, explore marketing opportunities and increase business skills. The 10-session course, developed by the University of Nebraska and the NxLeveL Training Network and funded by the national SARE program, will walk producers through the development of a business plan. Courses will continue to be offered throughout the North Central region. If you are interested in taking the class and being considered for a scholarship, contact Marilyn Schlake at the Center for Applied Rural Innovation, University of Nebraska, 402-472-1772 or 800-328-2851 or send e-mail to mschlake@unl.edu.

For more information, check with the local library hosts, or view information on the exhibit at www.mnh.si.edu/exhibits/prairie/index.html.

To help grain producers consider a profitable alternative to conventional production, SARE project coordinators John Hall, Mark Davis and collaborators at Penn State and Cornell created a valuable new information product, "Organic Grain: Another Way." This three-video set leads farmers, step by step, through how to begin growing organic grain as a way to increase profits and stewardship. To order the three-video set for $29.95 or the video set plus a resource package for $49.95, contact the Cornell University Resource Center at 607-255-2080 or resctr@cornell.edu.