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Profitable Poultry: Raising Birds on Pasture Livestock Alternatives Bulletin

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Marketing Options

diversified farmer Tom Larson
Once Tom Larson decided to diversify his former Nebraska grain farm, he tried a host of new ventures, such as raising birds on pasture, and focused both on their place in his rotation and their potential in the marketplace.
- Photo by Tom Wolff

The Extra Healthy Egg

Some producers are trying to capitalize on the ability to enrich eggs with omega-3 fatty acids, which lower cholesterol and thus have been linked to reduced risk of heart disease in humans. Flax, commonly grown as an oilseed, can be added to hen rations at about 15 percent. Researchers at the University of Nebraska have found that so-called “Omega eggs” can reduce saturated fat by one-third.

With help from a SARE grant, Waterman, Ill., farmer Joel Rissman began growing flax to feed to his 60 laying hens. He swaths the flax, lets it dry, then adds it to livestock feed. “If we were selling eggs off the farm, I could easily get a big premium,” Rissman said. “Because our eggs are all picked up by customers at the farm, which saves us time, we charge a modest amount that allows for a fair profit,” about $2 a dozen.

For more information about feeding flax to layers, see “Resources,”.

Niches Within a Niche

Thirty-one percent of the respondents to a recent APPPA survey raise turkeys along with pastured broilers. Sixty-nine percent raise layers. Many also report raising varieties of poultry other than chickens and turkeys, including ducks, guinea fowl and pheasant hens. Some market two-year-old stewing hens.

Specialty fowl such as ducks can be raised with as little effort as is required for broilers and layers, but can bring in much more money per pound. Their rareness also tends to make the job of marketing easier. Restaurants offer good markets for exotic fowl, and if regulations in your state allow direct sales to restaurants, it’s worth contacting the chefs at every upscale establishment in your area.


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