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Direct Marketing for Farmers and Ranchers

SARE Outreach
17.2K subscribers
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3.9K views 12 years ago
The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers. This video was produced in partnership with Cooking Up a Story (http://cookingupastory.com). Watch more videos from the field and learn about our partnership with Cooking up a Story at http://www.sare.org/Learning-Center/M.... ...more
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Direct Marketing for Farmers and Ranchers
12Likes
3,948Views
2012Jul 25
The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers. This video was produced in partnership with Cooking Up a Story (http://cookingupastory.com). Watch more videos from the field and learn about our partnership with Cooking up a Story at http://www.sare.org/Learning-Center/M....

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SARE Outreach

17.2K subscribers